Google AdWords is one of the most popular forms of Pay Per Click (PPC) advertising and because of its "bidding" price system, its popularity makes it one of the most expensive forms of PPC advertising.
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Pay-Per-Click (PPC) is one of the quickest and most effective ways to advertise your business on the Internet. Ads on most search engines operate on a pay-per-click (PPC) model, meaning that you pay only when a user clicks your ad, and not for the ad impression (the instance in which the ad appears on the page).