Responsive website design can maximize the viewing experience across a wide range of mobile devices, including mobile phones, tablets and desktop computers to show a consistent presentation of business websites to all visitors.
Responsive web designing helps in creating a same template for all types of devices. This helps users to browse a website without having to adjust the screen size or scrolling.
Today we do, and "responsive design" is the umbrella term used for the new technologies, skills, and best-practices that make it possible. A responsive website adapts its visual appearance, content, and feature set to each device "on the fly.” Done well, it’s only noticeable in how everything “just works” on any device.
Responsive website design, by definition, is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).
Responsive web design is simply the ability of a website to change its format to correspond to the device it is accessed from. On a more complicated level the tool can enable web designers to provide different content for different users; for example, by accessing the user location a website can tailor information to them on a geographical basis.
Responsive web design also has a huge impact on search engine optimisation (SEO). SEO is the process of affecting the visibility of a website or a web page in a search engine’s ‘natural’ or un-paid (‘organic’) search results. Google’s help page on ‘Building Smartphone-Optimized Websites’ suggest that a single URL helps Google assign indexing properties for the content, no redirection is needed and so load time is reduced, and it saves resources for your site and Google’s crawlers. In addition, having both a desktop and a mobile website requires having separate SEO strategies, but a single URL for responsive websites means they only require one SEO strategy.